Scott White is Killerflow

Hey I guess it’s time for some self promotion or at least brand management. I, Scott White have been involved in SEO since I started a Fleet Management business in the early 90’s.

I built data collection software that was adopted by Kelloggs, Boise Cascade, Walmart Subcontractors etc.  We were flying around the country showing our wares as wares were shown at that time.  It became painfully obvious that if we could engage our customers in our products before our initial visit then our sales call became a closing opportunity instead of a “hey look, I don’t have horns growing out of my head meeting”.  The initial meeting turned into a “great, you’ve seen the products how many do you want” sort of meeting as opposed to “Hi, I’m Scott and blah blah blah”, you get the idea.

Our websites became the focus of our intentions to preload a closing opportunity.  So Webex, Power Point and Email replaced Plane Tickets, Rental Cars, and Hotels.

It became paramount to optimize our website to accomplish that goal.  Now remember these were the halcyon days of SEO when http://www.babybottles.com could lead droves of customers to your site only because your URL had your product embedded in it.  Some of our medium sized customers began noticing that we were getting pretty good at  “going where the people are or drawing them to us”, that they asked us to SEO their sites as well.

Well, a million algo changes later here we are.  I sold the Fleet Management company and kept the SEO side because it’s alot more fun.  

I  am currently involved heavily in helping my customers adapt to Universal Search and am currently unable to accept consulting projects in the educational field.

Scott White
www.killerflow.com
SEO
Internet Marketing
Affiliate Programs

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Google Organic is Dead

The move to Universal Search sticks a fork in organic search.

 I shall explain:

Up until now good old SEO would give you a fighting chance at ranking on Google’s search result pages and your site could be 1 out of 10 sites listed on that coveted 1st page.

With the introduction of Google Video (YOU TUBE), Google Books, Google Products, Google Scholar into the search result mix. Your chance of showing up on the first page just moved to 1 in 5 or less.

For the non believers, open a new tab right now and do a Google search for “Foo Fighters”

Do you see the changes?  Google News, Google(YOUTUBE), etc………..   Spooky

Anyway, what’s going on is a monetizing of the organic search results.  Normally offlimits to all the search engines this center area is now fair game as Google will sell ads on the youtube search results.  Now I can buy an ad on the foo fighters video that will run a crawl line along while the video is playing.

Mom and Pop web sites will be relegated to the second or third pages.

Two things need to happen, either users will get used to clicking to the second or third pages to start looking. Or, web sites will need to estabilsh themselves in Googles parallel programs.  Get some original video content in YOUTUBE, create an E-Book, Hotlink to your images on Flickr etc.

Think Multimedia………. then find a location on the web thats NOT your website for your multimedia then link to it and it to you.

 TNT

Scott White
www.killerflow.com
SEO
Internet Marketing
Universal Search

Hide Code From Google?!?

http://www.searchengineforums.com/tools/php-encrypt/

 I read an article yesterday that indicated that the code obfusctaor (above) would be a great addition for any site that has an affiliate realtionship and wants to bypass the “thin site” rules for Google.

The tool will work beautifully for it’s intended purpose……..but…….

I don’t see how it’s white hat for starters and secondly it violates the human/robots visibility rules. (If the robot see’s anything different than what a visitor will see it penalizes the site). 

This stems from flash swap rules and general SEO rule bending.  The most generalized versions of this happen when a web builder lists the same keyword in the background of a site then blends it in with the background color.

Similar, but different ideas here.  If it will work to hide excessive javascript and css in the main site files then it’s a great tool.  It would be just as easy to move to side files and include scripts but thats another article, I was just reaching for a legitimate use… 🙂

TNT

Scott White
www.killerflow.com
SEO
Internet Marketing
Universal Search

Universal Search and SEO

SEO techniques “are a changin” to paraphrase Bob Dylan.

The introduction of universal search is going to make SEO alot more difficult to get your site to show up above the fold or in prominence on the first page of Google. Unless you have videos, products or books that can accompany your web marketing efforts.

SEO will remain very important but secondary marketing in a parallel Google programs will be essential for maximum SEO exposure. The fact that Google owns :”YOUTUBE” means that with universal search, they will now draw search results from “you tube” and if your site doesn’t have content in youtube, your normal search results for your site have just slipped down a notch or two.

If you don’t have Video, a published e-book (Google Books) or products for sale (Google Products), guess what???  you’re now on the second page.

Welcome to “Universal Search”

Scott White
www.killerflow.com
SEO
Universal Search
Internet Marketing