Category Archives: universal Search

Doorway pages that convert really well !!!

Doorway Pages, Landing Pages or Squeeze Pages are some of the most converting or Dollar generating pages that you can construct…

I will give you an awesome system in a minute for building super converting pages, but first some tips about Google and how to make your pages not look like a thin affiliate site.  As Google will squash you like a bug if they think the sole purpose of your site is to move your customers along an affiliate pipeline.

First build content:  5 pages of content will do.  Have your home page lnk or navigate to the pages.  Then have these pages link to at least one of the other content pages and to the home page.   (re-read the last paragraph and understand it)

The page names should reflect your target keywords.

Ex:  home page—–  baby-bottles.html—-cool-baby-stuff.html—-bottles-for-babies.html—-babies-like-drinking-from-bottles.html

Do not have your pages say:  products1.html—-products2.html

OK:  align your titles with your pages: 

(Home Page)  great baby bottles,baby bottles,cool baby bottles –

(Baby-Botlles.html)  baby bottles, great baby bottles, cool baby bottles –

(cool-baby-bottles)  cool baby bottles, great baby bottles, baby bottles  –

Look at the structure of the last 2 titles and move your keywords along systematically as you “Theme your Pages”

Now Start Here to see how to build really cool squeeze pages, landing pages, and doorway pages.  And remember think 3 dimensionally about this stuff as you need to make passive income.

Or “How to Make Money While I’m Asleep or on Vacation



Whole Page Optimization

The concept of whole page optimization will be laid out in this article.   The idea is to bring all of the on-page SEO into alignment and then allow for the off-page SEO to come to a more focused page.

·        Sympathetic Interlinking and Elimination of Orphan Pages

·        Keyword Density and Proximity

·        Elimination of On-Page Coding Errors

·        Use of CSS and Content DIV Placement

Sympathetic Interlinking:

Currently Google is rewarding back-links, interlinking and content.  We can address two of the three with these modifications as we are adding specific text interlinking within the pages of the site.When Google scans a site, imagine that they are going to make piles of similar keywords. When finished scanning they will look at the piles then decide what the site is about and determine the emphasis we place on bolded and linked keywords. They will then show the site in search results more prominently for those keyword piles.In this case, Career Colleges, Career Training, and Lab Tech might be the appropriate focus if the site is about Career Colleges and Career Training.


100 links                     30 Links                   10 Links

It would be unfortunate if, and in many cases, the piles look like this.


10 links                     30 Links                   100 Links

By enabling whole page optimization we can tailor the internal link count and contextual key-phrases at will.

Keyword Density: 

Keyword density is the measurement in percentage, the number of times a keyword or phrase appears compared to the total number of words in a page. In the context of search engine optimization keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.The main keyword should appear in the first and last sentence of the on page content. The main keyword should also appear as an H1 on the page again to stress the importance of that keyword or phrase to that page.  Secondary keywords also appear within the text of the content article.  Keyword density should range between 2% and 5% aligning itself with the stratification of the title and metas.The Title tags, Metas and H tags should mirror the keyword importance of the page, as many times these are out of alignment or non existent.  Bolding of keywords and phrases should occur regularly, again in alignment with the T, M and H tags.
Funny T Shirts

Coding Language:

SEO coding can improve how a search engine sees your site, but more importantly poor coding can hamper everything else you do in your SEO campaign. CSS offers the cleanest approach yet of marrying design elements and SEO functionality. If your code isn’t in order it may not matter what else you do. You could very well have put up so many obstacles to getting crawled and ranked that the rest of your optimization has much less than the effect you’d like.

  • Moving important content — especially the unique text that you want the page to rank for, along with any related links — to the top of the HTML file. This is probably the single most important reason for using CSS from an SEO perspective, and can have a significant impact on rankings.
  • Making pages “lighter” in weight, and decreasing the code-to-content ratio. Done properly, this can make your entire site easier and more efficient to crawl, leading to more and better indexing of your site’s content.
  • Using standard HTML tags, such as <ul> and <a> to construct menus that contain standard HTML links to other important areas of your site. This makes these links easily discoverable by search engines, helping ensure more efficient and deeper crawling of your site.

As you would hope that an entire site would be optimized for particular phrases to sensitize Google to present it as a good search result.  Whole Page Optimization is the road traveled to arrive at that destination.

Scott White is Killerflow

Hey I guess it’s time for some self promotion or at least brand management. I, Scott White have been involved in SEO since I started a Fleet Management business in the early 90’s.

I built data collection software that was adopted by Kelloggs, Boise Cascade, Walmart Subcontractors etc.  We were flying around the country showing our wares as wares were shown at that time.  It became painfully obvious that if we could engage our customers in our products before our initial visit then our sales call became a closing opportunity instead of a “hey look, I don’t have horns growing out of my head meeting”.  The initial meeting turned into a “great, you’ve seen the products how many do you want” sort of meeting as opposed to “Hi, I’m Scott and blah blah blah”, you get the idea.

Our websites became the focus of our intentions to preload a closing opportunity.  So Webex, Power Point and Email replaced Plane Tickets, Rental Cars, and Hotels.

It became paramount to optimize our website to accomplish that goal.  Now remember these were the halcyon days of SEO when could lead droves of customers to your site only because your URL had your product embedded in it.  Some of our medium sized customers began noticing that we were getting pretty good at  “going where the people are or drawing them to us”, that they asked us to SEO their sites as well.

Well, a million algo changes later here we are.  I sold the Fleet Management company and kept the SEO side because it’s alot more fun.  

I  am currently involved heavily in helping my customers adapt to Universal Search and am currently unable to accept consulting projects in the educational field.

Scott White
Internet Marketing
Affiliate Programs

Google Organic is Dead

The move to Universal Search sticks a fork in organic search.

 I shall explain:

Up until now good old SEO would give you a fighting chance at ranking on Google’s search result pages and your site could be 1 out of 10 sites listed on that coveted 1st page.

With the introduction of Google Video (YOU TUBE), Google Books, Google Products, Google Scholar into the search result mix. Your chance of showing up on the first page just moved to 1 in 5 or less.

For the non believers, open a new tab right now and do a Google search for “Foo Fighters”

Do you see the changes?  Google News, Google(YOUTUBE), etc………..   Spooky

Anyway, what’s going on is a monetizing of the organic search results.  Normally offlimits to all the search engines this center area is now fair game as Google will sell ads on the youtube search results.  Now I can buy an ad on the foo fighters video that will run a crawl line along while the video is playing.

Mom and Pop web sites will be relegated to the second or third pages.

Two things need to happen, either users will get used to clicking to the second or third pages to start looking. Or, web sites will need to estabilsh themselves in Googles parallel programs.  Get some original video content in YOUTUBE, create an E-Book, Hotlink to your images on Flickr etc.

Think Multimedia………. then find a location on the web thats NOT your website for your multimedia then link to it and it to you.


Scott White
Internet Marketing
Universal Search

Hide Code From Google?!?

 I read an article yesterday that indicated that the code obfusctaor (above) would be a great addition for any site that has an affiliate realtionship and wants to bypass the “thin site” rules for Google.

The tool will work beautifully for it’s intended purpose……..but…….

I don’t see how it’s white hat for starters and secondly it violates the human/robots visibility rules. (If the robot see’s anything different than what a visitor will see it penalizes the site). 

This stems from flash swap rules and general SEO rule bending.  The most generalized versions of this happen when a web builder lists the same keyword in the background of a site then blends it in with the background color.

Similar, but different ideas here.  If it will work to hide excessive javascript and css in the main site files then it’s a great tool.  It would be just as easy to move to side files and include scripts but thats another article, I was just reaching for a legitimate use… 🙂


Scott White
Internet Marketing
Universal Search

Universal Search and SEO

SEO techniques “are a changin” to paraphrase Bob Dylan.

The introduction of universal search is going to make SEO alot more difficult to get your site to show up above the fold or in prominence on the first page of Google. Unless you have videos, products or books that can accompany your web marketing efforts.

SEO will remain very important but secondary marketing in a parallel Google programs will be essential for maximum SEO exposure. The fact that Google owns :”YOUTUBE” means that with universal search, they will now draw search results from “you tube” and if your site doesn’t have content in youtube, your normal search results for your site have just slipped down a notch or two.

If you don’t have Video, a published e-book (Google Books) or products for sale (Google Products), guess what???  you’re now on the second page.

Welcome to “Universal Search”

Scott White
Universal Search
Internet Marketing