The concept of whole page optimization will be laid out in this article. The idea is to bring all of the on-page SEO into alignment and then allow for the off-page SEO to come to a more focused page.
· Sympathetic Interlinking and Elimination of Orphan Pages
· Keyword Density and Proximity
· Elimination of On-Page Coding Errors
· Use of CSS and Content DIV Placement
Currently Google is rewarding back-links, interlinking and content. We can address two of the three with these modifications as we are adding specific text interlinking within the pages of the site.When Google scans a site, imagine that they are going to make piles of similar keywords. When finished scanning they will look at the piles then decide what the site is about and determine the emphasis we place on bolded and linked keywords. They will then show the site in search results more prominently for those keyword piles.In this case, Career Colleges, Career Training, and Lab Tech might be the appropriate focus if the site is about Career Colleges and Career Training.
100 links 30 Links 10 Links
It would be unfortunate if, and in many cases, the piles look like this.
10 links 30 Links 100 Links
By enabling whole page optimization we can tailor the internal link count and contextual key-phrases at will.
Keyword density is the measurement in percentage, the number of times a keyword or phrase appears compared to the total number of words in a page. In the context of search engine optimization keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.The main keyword should appear in the first and last sentence of the on page content. The main keyword should also appear as an H1 on the page again to stress the importance of that keyword or phrase to that page. Secondary keywords also appear within the text of the content article. Keyword density should range between 2% and 5% aligning itself with the stratification of the title and metas.The Title tags, Metas and H tags should mirror the keyword importance of the page, as many times these are out of alignment or non existent. Bolding of keywords and phrases should occur regularly, again in alignment with the T, M and H tags.
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SEO coding can improve how a search engine sees your site, but more importantly poor coding can hamper everything else you do in your SEO campaign. CSS offers the cleanest approach yet of marrying design elements and SEO functionality. If your code isn’t in order it may not matter what else you do. You could very well have put up so many obstacles to getting crawled and ranked that the rest of your optimization has much less than the effect you’d like.
- Moving important content — especially the unique text that you want the page to rank for, along with any related links — to the top of the HTML file. This is probably the single most important reason for using CSS from an SEO perspective, and can have a significant impact on rankings.
- Making pages “lighter” in weight, and decreasing the code-to-content ratio. Done properly, this can make your entire site easier and more efficient to crawl, leading to more and better indexing of your site’s content.
- Using standard HTML tags, such as <ul> and <a> to construct menus that contain standard HTML links to other important areas of your site. This makes these links easily discoverable by search engines, helping ensure more efficient and deeper crawling of your site.
As you would hope that an entire site would be optimized for particular phrases to sensitize Google to present it as a good search result. Whole Page Optimization is the road traveled to arrive at that destination.