Category Archives: kansas city seo

Whole Page Optimization

The concept of whole page optimization will be laid out in this article.   The idea is to bring all of the on-page SEO into alignment and then allow for the off-page SEO to come to a more focused page.

·        Sympathetic Interlinking and Elimination of Orphan Pages

·        Keyword Density and Proximity

·        Elimination of On-Page Coding Errors

·        Use of CSS and Content DIV Placement

Sympathetic Interlinking:

Currently Google is rewarding back-links, interlinking and content.  We can address two of the three with these modifications as we are adding specific text interlinking within the pages of the site.When Google scans a site, imagine that they are going to make piles of similar keywords. When finished scanning they will look at the piles then decide what the site is about and determine the emphasis we place on bolded and linked keywords. They will then show the site in search results more prominently for those keyword piles.In this case, Career Colleges, Career Training, and Lab Tech might be the appropriate focus if the site is about Career Colleges and Career Training.


100 links                     30 Links                   10 Links

It would be unfortunate if, and in many cases, the piles look like this.


10 links                     30 Links                   100 Links

By enabling whole page optimization we can tailor the internal link count and contextual key-phrases at will.

Keyword Density: 

Keyword density is the measurement in percentage, the number of times a keyword or phrase appears compared to the total number of words in a page. In the context of search engine optimization keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.The main keyword should appear in the first and last sentence of the on page content. The main keyword should also appear as an H1 on the page again to stress the importance of that keyword or phrase to that page.  Secondary keywords also appear within the text of the content article.  Keyword density should range between 2% and 5% aligning itself with the stratification of the title and metas.The Title tags, Metas and H tags should mirror the keyword importance of the page, as many times these are out of alignment or non existent.  Bolding of keywords and phrases should occur regularly, again in alignment with the T, M and H tags.
Funny T Shirts

Coding Language:

SEO coding can improve how a search engine sees your site, but more importantly poor coding can hamper everything else you do in your SEO campaign. CSS offers the cleanest approach yet of marrying design elements and SEO functionality. If your code isn’t in order it may not matter what else you do. You could very well have put up so many obstacles to getting crawled and ranked that the rest of your optimization has much less than the effect you’d like.

  • Moving important content — especially the unique text that you want the page to rank for, along with any related links — to the top of the HTML file. This is probably the single most important reason for using CSS from an SEO perspective, and can have a significant impact on rankings.
  • Making pages “lighter” in weight, and decreasing the code-to-content ratio. Done properly, this can make your entire site easier and more efficient to crawl, leading to more and better indexing of your site’s content.
  • Using standard HTML tags, such as <ul> and <a> to construct menus that contain standard HTML links to other important areas of your site. This makes these links easily discoverable by search engines, helping ensure more efficient and deeper crawling of your site.

As you would hope that an entire site would be optimized for particular phrases to sensitize Google to present it as a good search result.  Whole Page Optimization is the road traveled to arrive at that destination.


No Follow and Minus 30 penalty

If your site has links away to either affiliate pages or even affiliate accounting pages be very careful to apply rel=no follow tags.  I have seen it affect many pages recently as they immediately move from number 2 to number 32. 

Essential a link away from a page assumes that you are linking to this page because you are vouching for it’s content.  If you are not voting for the amazing content on the page you are linking to, be sure to install the rel=no follow tag.  This means that … yes, I am linking but I am not voting for this link.

The other issue is that you need to install the no follow so that your page rank doesn’t bleed off to these sites.

 (The affiliate accounting pages I mentioned above are sites that help you calculate affiliate commissions.  These generally go to the accounting site then redirect to the target site.  This is the worst, as you are vouching for a redirect and Google will kill your site for it as you look like a thin affiliate site and remember they like thick non affiliate looking sites.)

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Kansas City SEO

Localized optimization is very important as well.  If you optimized loacal pages for Kansas City SEO, St. Louis SEO, Denver SEO you might be amazed at the bump your site may receive.  The difference between optimizing for an entire state like Kansas or Missouri probably would be ineffective as the searcher will probably not type in SEO Kansas as much as SEO Kansas City or something similar.

Make sure you link to your interior pages, as well and just not the home page.

Off Site SEO

Hey Gang,

 I am a huge fan of off page SEO or optimization.  Things like this Blog, Feedburner, Flickr, You Tube, MySpace, Facebook etc.  There is an amazing amount of interlinking and blazing fast indexing that can take your site straight out of the sandbox.

 Try this, then thank me by commenting here and giving me some link love.

 Open a blog here call it but make sure that your sitename and or products are represented in the title URL.  So if  your selling baby bottles have it be something like  Then post a story about your product or something interesting, then link a couple times to “interior” pages on your site, not just your home page.  With me so far?  Good…

Now take the pictures that you would normally upload to your blog and go to Flickr and set up a similar account over there.  Upload your pictures and add descriptions like baby bottle from baby 
Then go back to wordpress and go into widgets and ad the Flickr widget.  Hold down your control key and click on it then fill in the info from Flickr.  Guess what?  Now your Flickr images are showing up in the right nav of you wordpress homepage. 🙂

Now go back to widgets and add the RSS option.  Go back to your wordpress homepage and go to the bottom and click your new RSS feed icon and copy the RSS Feed URL.

Go to Feedburner and tell them about your new blog and subscribe your feed to them.

You’re going global baby.

Tomorrow,  see if your new blog is getting traffic in wordpress blog stats and you’ll be amazed that traffic will be coming from Google, Feedburner, WordPress etc.

Then just keep it interesting and rolling.  Oh, one other thing remember the Link Love.

Scott White

301 Redirects and Page Rank

When rebuilding or changing websites, I often want to  eliminate some pages or change the page names for existing pages.

Examples might be:

New content, bad page names that aren’t specific, algo changes or just a change in the theme concept for the site.  In the past I have had page names like internet_marketing.html that due to current algo concepts I wanted to change to internet-marketing.html.  Maybe you had a poll up at one time that was indexed and people are still landing on the poll and bouncing away.

It’s so easy to forget to go into your .htaccess file and drop in a redirect.

Redirect /olddirectory/oldfile.html
Many, Many companies and individuals will roll out a new site redesign only to have their page rank flushed away on the first re-cache of their site. This also has a huge impact if you have inbound links to the old pages.

“Friends don’t let friends forget 301 redirects”

Scott White
Internet Marketing

Google Organic is Dead

The move to Universal Search sticks a fork in organic search.

 I shall explain:

Up until now good old SEO would give you a fighting chance at ranking on Google’s search result pages and your site could be 1 out of 10 sites listed on that coveted 1st page.

With the introduction of Google Video (YOU TUBE), Google Books, Google Products, Google Scholar into the search result mix. Your chance of showing up on the first page just moved to 1 in 5 or less.

For the non believers, open a new tab right now and do a Google search for “Foo Fighters”

Do you see the changes?  Google News, Google(YOUTUBE), etc………..   Spooky

Anyway, what’s going on is a monetizing of the organic search results.  Normally offlimits to all the search engines this center area is now fair game as Google will sell ads on the youtube search results.  Now I can buy an ad on the foo fighters video that will run a crawl line along while the video is playing.

Mom and Pop web sites will be relegated to the second or third pages.

Two things need to happen, either users will get used to clicking to the second or third pages to start looking. Or, web sites will need to estabilsh themselves in Googles parallel programs.  Get some original video content in YOUTUBE, create an E-Book, Hotlink to your images on Flickr etc.

Think Multimedia………. then find a location on the web thats NOT your website for your multimedia then link to it and it to you.


Scott White
Internet Marketing
Universal Search

Hide Code From Google?!?

 I read an article yesterday that indicated that the code obfusctaor (above) would be a great addition for any site that has an affiliate realtionship and wants to bypass the “thin site” rules for Google.

The tool will work beautifully for it’s intended purpose……..but…….

I don’t see how it’s white hat for starters and secondly it violates the human/robots visibility rules. (If the robot see’s anything different than what a visitor will see it penalizes the site). 

This stems from flash swap rules and general SEO rule bending.  The most generalized versions of this happen when a web builder lists the same keyword in the background of a site then blends it in with the background color.

Similar, but different ideas here.  If it will work to hide excessive javascript and css in the main site files then it’s a great tool.  It would be just as easy to move to side files and include scripts but thats another article, I was just reaching for a legitimate use… 🙂


Scott White
Internet Marketing
Universal Search