Whole Page Optimization

The concept of whole page optimization will be laid out in this article.   The idea is to bring all of the on-page SEO into alignment and then allow for the off-page SEO to come to a more focused page.

·        Sympathetic Interlinking and Elimination of Orphan Pages

·        Keyword Density and Proximity

·        Elimination of On-Page Coding Errors

·        Use of CSS and Content DIV Placement


Sympathetic Interlinking:

Currently Google is rewarding back-links, interlinking and content.  We can address two of the three with these modifications as we are adding specific text interlinking within the pages of the site.When Google scans a site, imagine that they are going to make piles of similar keywords. When finished scanning they will look at the piles then decide what the site is about and determine the emphasis we place on bolded and linked keywords. They will then show the site in search results more prominently for those keyword piles.In this case, Career Colleges, Career Training, and Lab Tech might be the appropriate focus if the site is about Career Colleges and Career Training.

coming

100 links                     30 Links                   10 Links

It would be unfortunate if, and in many cases, the piles look like this.


Coming

10 links                     30 Links                   100 Links

By enabling whole page optimization we can tailor the internal link count and contextual key-phrases at will.

Keyword Density: 

Keyword density is the measurement in percentage, the number of times a keyword or phrase appears compared to the total number of words in a page. In the context of search engine optimization keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.The main keyword should appear in the first and last sentence of the on page content. The main keyword should also appear as an H1 on the page again to stress the importance of that keyword or phrase to that page.  Secondary keywords also appear within the text of the content article.  Keyword density should range between 2% and 5% aligning itself with the stratification of the title and metas.The Title tags, Metas and H tags should mirror the keyword importance of the page, as many times these are out of alignment or non existent.  Bolding of keywords and phrases should occur regularly, again in alignment with the T, M and H tags.
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Coding Language:

SEO coding can improve how a search engine sees your site, but more importantly poor coding can hamper everything else you do in your SEO campaign. CSS offers the cleanest approach yet of marrying design elements and SEO functionality. If your code isn’t in order it may not matter what else you do. You could very well have put up so many obstacles to getting crawled and ranked that the rest of your optimization has much less than the effect you’d like.

  • Moving important content — especially the unique text that you want the page to rank for, along with any related links — to the top of the HTML file. This is probably the single most important reason for using CSS from an SEO perspective, and can have a significant impact on rankings.
  • Making pages “lighter” in weight, and decreasing the code-to-content ratio. Done properly, this can make your entire site easier and more efficient to crawl, leading to more and better indexing of your site’s content.
  • Using standard HTML tags, such as <ul> and <a> to construct menus that contain standard HTML links to other important areas of your site. This makes these links easily discoverable by search engines, helping ensure more efficient and deeper crawling of your site.

As you would hope that an entire site would be optimized for particular phrases to sensitize Google to present it as a good search result.  Whole Page Optimization is the road traveled to arrive at that destination.

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One response to “Whole Page Optimization

  1. * Google shows the first 60 to 70 characters in the search results. Make sure your important keywords occur early in the page title for scan-ability. If your title goes beyond 70 characters Google may cut off the title before 69 characters and display … at the end of your page title.
    * Rather than making your page title just the keyword and/or starting your page title with the keyword, sometimes it helps to add in a descriptive modifier before your core keyword. This helps ensure your page is less likely to get filtered out of the search results (and thus makes your rankings more stable) while helping you rank for additional terms.
    * Page titles are used to draw in clicks from search results amongst many anonymous competing offers, thus they present an opportunity to differentiate yourself from the competition and qualify prospects to your offer.
    * Good titles evoke an emotional response, ask a question, or promise something (that the landing page fulfills).
    * Since the page title is one of the few elements search engines can show searchers before sending them to your site, they place significant weight on the words in the page title. In addition, some people link to pages using their official page title as the link anchor text.
    * Overlapping modifiers in a reasonable and readable way allows you improve your relevancy scores for an array of keywords, but they still need to read well. Rather than loading up page titles with a keyword list it is better to write a clear compelling offer that contains your keywords and describes your services.
    * Qualifying the wrong prospective clients with a bad offer will lead to a low conversion rate, or wasting time servicing non-clients. For example, if you sell something that is high end you wouldn’t necessarily want to rank for your keyword with modifiers like cheap and discount, as servicing those people will waste your time.
    * Page titles should be differentiated from page to page on your site. Unless limited by the size and scope of your site, it is best not to have all your page titles follow the exact same formula across your site. You also should not use the same keyword at or near the start of every page title.
    * The format, order, and word selection of the words in your page title should be (at least slightly) different than the words in your meta description and on page headers.
    * If you have a strong brand you may want to place it at the end of your page title. If you have one of the leading trusted Internet brands (Amazon, eBay, etc.) then it might make sense to place your brand at the start of the page title. In most cases the page title should still be more focused on the page copy and searcher’s intent than on your brand.
    * If you blog or are creating linkbait make sure you try to create headlines that draw clicks by using magnetic headline principals.

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