SEO techniques “are a changin” to paraphrase Bob Dylan.
The introduction of universal search is going to make SEO alot more difficult to get your site to show up above the fold or in prominence on the first page of Google. Unless you have videos, products or books that can accompany your web marketing efforts.
SEO will remain very important but secondary marketing in a parallel Google programs will be essential for maximum SEO exposure. The fact that Google owns :”YOUTUBE” means that with universal search, they will now draw search results from “you tube” and if your site doesn’t have content in youtube, your normal search results for your site have just slipped down a notch or two.
If you don’t have Video, a published e-book (Google Books) or products for sale (Google Products), guess what??? you’re now on the second page.
Welcome to “Universal Search”