Doorway pages that convert really well !!!

Doorway Pages, Landing Pages or Squeeze Pages are some of the most converting or Dollar generating pages that you can construct…

I will give you an awesome system in a minute for building super converting pages, but first some tips about Google and how to make your pages not look like a thin affiliate site.  As Google will squash you like a bug if they think the sole purpose of your site is to move your customers along an affiliate pipeline.

First build content:  5 pages of content will do.  Have your home page lnk or navigate to the pages.  Then have these pages link to at least one of the other content pages and to the home page.   (re-read the last paragraph and understand it)

The page names should reflect your target keywords.

Ex:  home page—–  baby-bottles.html—-cool-baby-stuff.html—-bottles-for-babies.html—-babies-like-drinking-from-bottles.html

Do not have your pages say:  products1.html—-products2.html

OK:  align your titles with your pages: 

(Home Page)  great baby bottles,baby bottles,cool baby bottles –

(Baby-Botlles.html)  baby bottles, great baby bottles, cool baby bottles –

(cool-baby-bottles)  cool baby bottles, great baby bottles, baby bottles  –

Look at the structure of the last 2 titles and move your keywords along systematically as you “Theme your Pages”

Now Start Here to see how to build really cool squeeze pages, landing pages, and doorway pages.  And remember think 3 dimensionally about this stuff as you need to make passive income.

Or “How to Make Money While I’m Asleep or on Vacation



Whole Page Optimization

The concept of whole page optimization will be laid out in this article.   The idea is to bring all of the on-page SEO into alignment and then allow for the off-page SEO to come to a more focused page.

·        Sympathetic Interlinking and Elimination of Orphan Pages

·        Keyword Density and Proximity

·        Elimination of On-Page Coding Errors

·        Use of CSS and Content DIV Placement

Sympathetic Interlinking:

Currently Google is rewarding back-links, interlinking and content.  We can address two of the three with these modifications as we are adding specific text interlinking within the pages of the site.When Google scans a site, imagine that they are going to make piles of similar keywords. When finished scanning they will look at the piles then decide what the site is about and determine the emphasis we place on bolded and linked keywords. They will then show the site in search results more prominently for those keyword piles.In this case, Career Colleges, Career Training, and Lab Tech might be the appropriate focus if the site is about Career Colleges and Career Training.


100 links                     30 Links                   10 Links

It would be unfortunate if, and in many cases, the piles look like this.


10 links                     30 Links                   100 Links

By enabling whole page optimization we can tailor the internal link count and contextual key-phrases at will.

Keyword Density: 

Keyword density is the measurement in percentage, the number of times a keyword or phrase appears compared to the total number of words in a page. In the context of search engine optimization keyword density can be used as a factor in determining whether a web page is relevant to a specified keyword or keyword phrase.The main keyword should appear in the first and last sentence of the on page content. The main keyword should also appear as an H1 on the page again to stress the importance of that keyword or phrase to that page.  Secondary keywords also appear within the text of the content article.  Keyword density should range between 2% and 5% aligning itself with the stratification of the title and metas.The Title tags, Metas and H tags should mirror the keyword importance of the page, as many times these are out of alignment or non existent.  Bolding of keywords and phrases should occur regularly, again in alignment with the T, M and H tags.
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Coding Language:

SEO coding can improve how a search engine sees your site, but more importantly poor coding can hamper everything else you do in your SEO campaign. CSS offers the cleanest approach yet of marrying design elements and SEO functionality. If your code isn’t in order it may not matter what else you do. You could very well have put up so many obstacles to getting crawled and ranked that the rest of your optimization has much less than the effect you’d like.

  • Moving important content — especially the unique text that you want the page to rank for, along with any related links — to the top of the HTML file. This is probably the single most important reason for using CSS from an SEO perspective, and can have a significant impact on rankings.
  • Making pages “lighter” in weight, and decreasing the code-to-content ratio. Done properly, this can make your entire site easier and more efficient to crawl, leading to more and better indexing of your site’s content.
  • Using standard HTML tags, such as <ul> and <a> to construct menus that contain standard HTML links to other important areas of your site. This makes these links easily discoverable by search engines, helping ensure more efficient and deeper crawling of your site.

As you would hope that an entire site would be optimized for particular phrases to sensitize Google to present it as a good search result.  Whole Page Optimization is the road traveled to arrive at that destination.

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True story: Bill Gates is leaving Microsoft.

This video will explain the revelation completely, I’m shocked….

Bill Gates is leaving Microsoft

No Follow and Minus 30 penalty

If your site has links away to either affiliate pages or even affiliate accounting pages be very careful to apply rel=no follow tags.  I have seen it affect many pages recently as they immediately move from number 2 to number 32. 

Essential a link away from a page assumes that you are linking to this page because you are vouching for it’s content.  If you are not voting for the amazing content on the page you are linking to, be sure to install the rel=no follow tag.  This means that … yes, I am linking but I am not voting for this link.

The other issue is that you need to install the no follow so that your page rank doesn’t bleed off to these sites.

 (The affiliate accounting pages I mentioned above are sites that help you calculate affiliate commissions.  These generally go to the accounting site then redirect to the target site.  This is the worst, as you are vouching for a redirect and Google will kill your site for it as you look like a thin affiliate site and remember they like thick non affiliate looking sites.)

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Kansas City SEO

Localized optimization is very important as well.  If you optimized loacal pages for Kansas City SEO, St. Louis SEO, Denver SEO you might be amazed at the bump your site may receive.  The difference between optimizing for an entire state like Kansas or Missouri probably would be ineffective as the searcher will probably not type in SEO Kansas as much as SEO Kansas City or something similar.

Make sure you link to your interior pages, as well and just not the home page.

Off Site SEO

Hey Gang,

 I am a huge fan of off page SEO or optimization.  Things like this Blog, Feedburner, Flickr, You Tube, MySpace, Facebook etc.  There is an amazing amount of interlinking and blazing fast indexing that can take your site straight out of the sandbox.

 Try this, then thank me by commenting here and giving me some link love.

 Open a blog here call it but make sure that your sitename and or products are represented in the title URL.  So if  your selling baby bottles have it be something like  Then post a story about your product or something interesting, then link a couple times to “interior” pages on your site, not just your home page.  With me so far?  Good…

Now take the pictures that you would normally upload to your blog and go to Flickr and set up a similar account over there.  Upload your pictures and add descriptions like baby bottle from baby 
Then go back to wordpress and go into widgets and ad the Flickr widget.  Hold down your control key and click on it then fill in the info from Flickr.  Guess what?  Now your Flickr images are showing up in the right nav of you wordpress homepage. 🙂

Now go back to widgets and add the RSS option.  Go back to your wordpress homepage and go to the bottom and click your new RSS feed icon and copy the RSS Feed URL.

Go to Feedburner and tell them about your new blog and subscribe your feed to them.

You’re going global baby.

Tomorrow,  see if your new blog is getting traffic in wordpress blog stats and you’ll be amazed that traffic will be coming from Google, Feedburner, WordPress etc.

Then just keep it interesting and rolling.  Oh, one other thing remember the Link Love.

Scott White

301 Redirects and Page Rank

When rebuilding or changing websites, I often want to  eliminate some pages or change the page names for existing pages.

Examples might be:

New content, bad page names that aren’t specific, algo changes or just a change in the theme concept for the site.  In the past I have had page names like internet_marketing.html that due to current algo concepts I wanted to change to internet-marketing.html.  Maybe you had a poll up at one time that was indexed and people are still landing on the poll and bouncing away.

It’s so easy to forget to go into your .htaccess file and drop in a redirect.

Redirect /olddirectory/oldfile.html
Many, Many companies and individuals will roll out a new site redesign only to have their page rank flushed away on the first re-cache of their site. This also has a huge impact if you have inbound links to the old pages.

“Friends don’t let friends forget 301 redirects”

Scott White
Internet Marketing